The power of the Internet has made email an integral part of people’s lives. Leading executives in their industry agree that most of them receive at least 100 – 200 emails every day. So the question arises on how we can write emails that won’t stay unread in someone’s inbox?

“The new system takes us a giant step beyond mass production towards increasing customisation, beyond mass marketing and distribution towards niches and micromarketing.” – Alvin Toffler. The pursuit of customisation In a transforming world, customisation is becoming more commonplace. From organisations to business leaders to customers – everybody demands products and services designed ‘only for […]

“Great leaders are prepared for the winds of change.” – Reed B. Markham.   Change – is it the new normal?   Embracing change to achieve success is one of the biggest problems that organisations face today. In a transformative world, change is a constant. If organisations do not do things differently than their competitors, […]

Have you ever been to a conference to suddenly see a speaker walk in and pull all eyes towards him/her? Such individuals carry themselves with a mix of qualities that exude charisma.